Infographic: Premium Appliance Manufacturer Case Study

Case Study: A Premium Appliance Manufacturer

How We Helped a High-End Brand Reduce Costs and Scale with Structure.

About Our Partner

Our partner is a leading Brazilian manufacturer of premium stainless steel appliances, including high-end grills, custom fireplaces, and professional ventilation systems. They serve a discerning clientele of homeowners, architects, and designers, focusing on quality, durability, and sophisticated design.

The Challenge

Lack of Tracking

Leads from different channels without a UTM structure, making performance measurement impossible.

Inconsistent Creatives

Ads didn't reflect the product's premium quality and lacked brand consistency.

Inefficient Sales Process

Lack of a centralized CRM and automation, resulting in lost opportunities.

Technical Dependency

Website in a proprietary language, hindering marketing and tracking changes.

Our Approach

1

UTM & Tracking Strategy

We mapped and restructured all URLs with UTMs to correctly attribute leads and optimize campaigns.

2

Creative Revamp

We developed ads with high-quality photos and realistic scenarios to align with the brand's premium identity.

3

Sales Process Structuring

We implemented a CRM with AI support to streamline lead management and automation.

4

Content Leverage

We repurposed materials from the network of partner architects to scale the production of high-value visual content.

Results

-17.4%

Reduction in Cost per Lead

Through campaign optimizations and precise tracking.

100%

Marketing Control

Full visibility over initiatives, allowing for faster A/B testing and iterations.

More Qualified Leads

Thanks to better messaging, visuals, and an efficient CRM structure.

Key Takeaways

Strategic Clarity

Aligning business goals with digital execution.

Creative Consistency

Reinforcing the premium brand in every ad and touchpoint.

Commercial Scalability

Empowering the sales team with automation and valuable insights.

Infographic created by Growth Hacker Strategy.

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