Case Study: Sustainable Surfwear Brand & Growth Hacker Strategy

How a Decade-Long Partnership Fueled

10X Sustainable Growth for a Visionary Surf Brand

10X

Revenue Growth

7X

Community Growth

~8X

Return on Ad Spend

~50%

Repeat Customers

The Client & The Challenge

A visionary women's surfwear brand, founded in 2011, needed to translate its unique, sustainable products into a thriving direct-to-consumer business. The goal was to build a global brand with a loyal community and a profitable, long-term growth model.

The 11+ Year Partnership

Growth Hacker Strategy acted as a fractional CMO, embedding deep into the brand's operations to drive high-level strategy and hands-on execution for over a decade.

A Blueprint for Sustainable Growth

1. Building an Owned Asset: The Email List

We prioritized growing the email list as a core asset, insulating the brand from rising ad costs. Result: Grew list from 8.4k to 56k+ subscribers.

Performance Icon

2. Data-Driven Performance Marketing

A multi-channel ad engine (Google & Meta) was built to focus on profitable, measurable results. Result: Consistently achieved ~8x ROAS.

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3. Fostering a Loyal Community

We focused on turning new customers into lifelong fans through email and retargeting strategies. Result: Nearly 50% of all orders now come from repeat customers.

Proven Resilience & Growth

A long-term strategy built on solid digital foundations allowed the brand to not just survive, but thrive during the COVID-19 pandemic, proving the value of an agile, digital-first approach.

$166k

2014

$1.27M

2019

$1.76M

2021 (Pandemic)

$1.6M+

2022

Annual Revenue Growth

Trust is the Ultimate Growth Metric

This journey from a niche startup to a multi-million dollar brand is the story of a trusted, decade-long partnership that consistently delivered results by adapting to any challenge.

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